Push Past Possible

As our final Bachelor's project, we were tasked by Samsung Belgium to create a campaign aimed at increasing brand love among Gen Z. Working in groups of four, we developed a concept that focuses on experiences designed to deeply connect with Gen Z. Our campaign positions Samsung as a partner that empowers individuals to push past the possible and make the ordinary extraordinary. By leveraging a transmedia approach, we aim to create a cohesive and engaging narrative across multiple platforms, including social media, festivals, and airports. Our strategy emphasizes storytelling and fostering an emotional connection, ensuring that each touchpoint resonates with the dynamic and interconnected lifestyle of Gen Z, ultimately fostering a deeper emotional connection with the brand.